Monday, December 5, 2011

Media is the massage


For this weeks reading I partook in the audio book for the “Media is the Massage”.  I’m an not sure if this completely satisfies the weekly requirement, but at the very least I feel as though I absorbed enough of the concepts presented to be able to discuss the ideas within.  My impression of the work is that the author is trying to convey the idea that with constantly changing media altering not only the ways in which media is presented, but also the way we think.  A tertiary note to this is the proposed notion that content is becoming secondary to the way in which it is being presented.
            While I agree with this idea to a large part, I cannot accept the idea that the stories and literary content being presented is losing significance as the media itself takes precedence.  We are starting to see forms of media such as games wherein the content, from a literary story point is essentially unnecessary, replaced by the experience of the viewer or participant.  While I consider these forms of media no less relevant to books, film, or any other media containing more coherent narrative content, I understand that this is evidence that media can stand alone without strong literary content.  I would argue however that literature in any context losses no relevance or value from this fact.  Still to this day media needn’t contain any of the flash or appeal of a blockbuster movie to be enjoyed by millions, as long as the story, content and strength of the ideas is present.  The best examples of this I can give are the simplest of storytelling form; word of mouth storytelling, paperback literature, and even the immergence of stories in new media such as the Internet.  I am reminded of a story lacking almost completely in content in it’s presentation; A story exists almost completely independent of a strong persuasive presentation but still illicit wonder emotional response;

"For sale: baby shoes, never worn."  -Hemingway

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